Breakfast Cereal

Do you know a breakfast cereal ?. A breakfast cereal or the name you simply called is cereal ,it is a packaged food product made from cereal lintended to be consumed as part of a breakfast .It is usually eaten cold as a ready-to-eat meal and mixed with a liquid, such as milk or water , though occasionally yoghurt and fruit are also added. The exception to the rule are cereals such as oatmeal and porridge , which are eaten hot.

Breakfast cereals have their beginnings in the vegetarian movement in the last quarter of the nineteenth century, which influenced members of the Seventh-day Adventist Church in the United States. The main Western breakfast at that time was a cooked breakfast of eggs, bacon, sausage, and beef. The first breakfast cereal, Granula (named after granules) was invented in the United States in 1863 by James Caleb Jackson, operator of the Jackson Sanitorium in Warsaw, New York and a staunch vegetarian. The cereal never became popular; it was far too inconvenient, as the heavy bran nuggets needed soaking overnight before they were tender enough to eat.

The next generation of breakfast cereals was considerably more convenient, and, combined with clever marketing, they finally managed to catch on. In 1877, John Harvey Kellogg, operator of the Battle Creek Sanitarium in Battle Creek, Michigan, invented a biscuit made of ground-up wheat , oat , and cornmeal for his patients suffering from bowel problems. The product was initially also named "Granula", but changed to "Granola" after a lawsuit. His most famous contribution, however, was an accident.After leaving a batch of boiled wheat soaking overnight and rolling it out, Kellogg had created wheat flakes. His brother Will Keith Kellogg later invented corn flakes from a similar method, bought out his brother's share in their business, and went on to found the Kellogg Company in 1906.With his shrewd marketing and advertising, Kellogg's sold their one millionth case after three years.

In the 1930s, the first puffed cereal, Kix, went on the market. Beginning after World War II, the big breakfast cereal companies – now including General Mills, who entered the market in 1924 with Wheaties – increasingly started to target children. Sugar was added, and the once-healthy breakfasts began to look starkly different from their fiber-rich ancestors; Kellogg's Sugar Smacks, created in 1953, had 56% sugar by weight.Different mascots were introduced, first with the Rice Krispies elves and later pop icons like Tony the Tiger and the Trix Rabbit.